“That’s ridiculous. I tell you what… If I’m ever presenting to a group of 5th graders, I’ll call you.” This was the response he gave me when I suggested a different approach for his new sales opportunity. As you can imagine, his response did wonders for developing our relationship. Just in case you think I’m …
4 Ways to Sell with a Story
When to Use a Story “Life itself is the most wonderful fairy tale.” – Hans Christian Andersen, Danish Author “My biggest concern is that they won’t apply what they learn in your class. They won’t see how to use it in their every day work.” My customer expressed a very real concern and it was …