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Recommend

5 Tips to Untangle Your Data Presentation

May 10, 2022 //  by Russ Peterson Jr//  Leave a Comment

Is Your Data Presentation a Tangled Mess? Computers have brought us to an age where data can be wrangled 8 ways to Sunday in a matter of nano-seconds. Some people call that the “heavy lifting” of data analytics. In my opinion, the toughest lifting of data analytics is when the data has to be communicated …

5 Tips to Untangle Your Data PresentationRead More

Category: Communication, Influence, Inform, Interpret, iSpeak, Messaging, Presentations, RecommendTag: #dataanalytics, Chip Heath, data analytics, data messaging, data science, human head weighs 8 pounds, influence, inform, interpret, iSpeak, Jerry Maguire, Making Numbers Count, recommend, the ask, through line, Troy Aikman

Why should I listen to you?

April 19, 2022 //  by Russ Peterson Jr//  Leave a Comment

Have you ever been asked to deliver a data-driven presentation and it ends up being a tangled mess? You’re not alone. There are four levels of interpretation for data-driven presentations. These levels range from inform to interpret to recommend to influence. Depending on your goal with the audience (the reason you’re speaking to them) your …

Why should I listen to you?Read More

Category: Influence, Inform, Interpret, iSpeak, Messaging, RecommendTag: data analytics, data messaging, data presentations, data science, data telling, data-driven presentations, influence, science presentations

4 Ways to Sell with a Story

Sales meeting

March 14, 2022 //  by Russ Peterson Jr//  Leave a Comment

When to Use a Story “Life itself is the most wonderful fairy tale.” – Hans Christian Andersen, Danish Author “My biggest concern is that they won’t apply what they learn in your class. They won’t see how to use it in their every day work.” My customer expressed a very real concern and it was …

4 Ways to Sell with a StoryRead More

Category: Influence, iSpeak, Recommend, Sales, Storytelling, TrustTag: corporate storytelling, sales, Sales Discovery, sales process, selling with a story, storytelling

The Failure of STEM?

project team

March 9, 2022 //  by Russ Peterson Jr//  Leave a Comment

I recently had a conversation with a Senior Manager in Software Development. He manages a team of brilliant software developers who solve complex issues with their programming. But when they brought their findings to business management to request approvals to proceed, they failed to gain it. When the suggestion of simplified messaging was raised with …

The Failure of STEM?Read More

Category: Inform, Interpret, iSpeak, Messaging, Recommend, Subject Matter ExpertsTag: communication in STEM, complex messaging, engineers, messaging, STEAM, STEM, Subject Matter Experts

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