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storytelling

2 Options to Influence Your Audience

August 30, 2022 //  by Russ Peterson Jr//  Leave a Comment

Answering the front door one day, my immediate thought was, “What is he going to try to sell me today?” The salesman used his influence as he held out a small plastic vial and said, “I will only ask for two minutes and two ounces… of your tap water, please.” Well, he was courteous and …

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Category: Influence, iSpeak, Leadership, StorytellingTag: change, influence, leadership, management, storytelling

4 Ways to Sell with a Story

Sales meeting

March 14, 2022 //  by Russ Peterson Jr//  Leave a Comment

When to Use a Story “Life itself is the most wonderful fairy tale.” – Hans Christian Andersen, Danish Author “My biggest concern is that they won’t apply what they learn in your class. They won’t see how to use it in their every day work.” My customer expressed a very real concern and it was …

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Category: Influence, iSpeak, Recommend, Sales, Storytelling, TrustTag: corporate storytelling, sales, Sales Discovery, sales process, selling with a story, storytelling

How to use the David-and-Goliath Story Template

David and Goliath

April 14, 2019 //  by Russ Peterson Jr//  Leave a Comment

Whether you’re Jewish, Christian or neither, you’ve probably heard the Biblical story of the shepherd boy destined to become a king. David was the shepherd boy who courageously accepted the fight-to-the-death challenge from the Philistine warrior Goliath, a man twice his size. It’s a classic tale of the underdog facing the champion. If you’ve heard …

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Category: StorytellingTag: Corporate Ovations, corporate storytelling, David and Goliath, leadership, storytelling

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