Answering the front door one day, my immediate thought was, “What is he going to try to sell me today?” The salesman used his influence as he held out a small plastic vial and said, “I will only ask for two minutes and two ounces… of your tap water, please.” Well, he was courteous and …
4 Ways to Sell with a Story
When to Use a Story “Life itself is the most wonderful fairy tale.” – Hans Christian Andersen, Danish Author “My biggest concern is that they won’t apply what they learn in your class. They won’t see how to use it in their every day work.” My customer expressed a very real concern and it was …
Your best source for a business story
Enjoying a cup of coffee and a conversation just like you’ve done many times before. You love conversations with this person. She always tells the best stories. Come to think of it… she’s not like everyone else you know. Not everyone keeps you this engaged with a story. Why is that? What makes her stories …
The Fable Story Template and When to Use it
From Aesop’s fablesto Jesus’ parables, we’ve heard these types of stories our whole life. The fable is both powerful and easy to implement. Here’s why you should consider using them the next time you want to focus on a truth and reinforce the core values of your corporate culture. Fables and parables are fictional stories …
How to use the David-and-Goliath Story Template
Whether you’re Jewish, Christian or neither, you’ve probably heard the Biblical story of the shepherd boy destined to become a king. David was the shepherd boy who courageously accepted the fight-to-the-death challenge from the Philistine warrior Goliath, a man twice his size. It’s a classic tale of the underdog facing the champion. If you’ve heard …