Learn the Building Blocks of Power and Influence
webinar 2606
How You’ll Benefit:
Understand the different sources of power and how to apply them ethically.
Identify the outcomes they want to achieve and select the right influence tools.
Structure messages that highlight the need, the plan, and the ask.
Use storytelling models to inspire action and reduce resistance.
Who Should Attend:
This webinar is designed for leaders, project managers, and professionals who must present recommendations, gain buy-in, or lead change initiatives.
Program overview:
Influence isn’t about overwhelming others with data — it’s about helping them see the need for change and inspiring them to act. This webinar equips participants with practical tools for applying power and influence in everyday business communication. Learners will explore power sources, influence tools, and storytelling frameworks that move audiences from attention to action. Using models like the Hero–Want–Obstacle, the Change Map, and the Five Elements of Narrative. By the end of the session, learners will have a toolkit to build credibility, reduce resistance, and influence decisions with confidence.
Tools You’ll Receive:
Sources of Power – Authority, relational, contractual, consequence, coalition, logical.
Influence Tools – Practical ways to apply power ethically to guide outcomes.
Four Outcomes of Influence – Inform, interpret, recommend, or inspire.
Hero–Want–Obstacle Model – A storytelling framework to present challenges and solutions.
Five Elements of Narrative – Vision, today, problem, path, resources.
Message Models – Wakeup Call, Influence Message Model.
Concepts we’ll teach you (Objectives):
Agenda
Topic 1: Understanding Power and Influence – Sources of power and outcomes of influence.
Topic 2: Influence Tools – Selecting and applying influence strategies.
Topic 3: Storytelling for Influence – Hero–Want–Obstacle and Five Elements of Narrative.
Topic 4: Message Models – Wakeup Call, Influence Message Model
Topic 5: The Ask – How to inspire action and gain commitment.
Delivery Format:
In-Person or Virtual
Duration & Structure:
1 hour
Up to 500 participants
- How to identify and apply power sources in communication.
- How to define influence outcomes and select the right tools.
- How to develop a Wakeup Call to grab attention.
- How to build an influential message that inspires action.
- How to make a clear and confident ask that drives results.
