Leading Change with 4 Different Influence Approaches
webinar 2608
How You’ll Benefit:
Understand the three phases of change and how to communicate effectively in each one.
Learn four influence approaches for leading change: Remind, Support, Encourage, Inspire.
Grasp storytelling frameworks to connect emotionally and logically with audiences.
Use the Change Map to select the right story for the situation.
Gain confidence in building messages that motivate action and sustain momentum.
Who Should Attend:
This webinar is designed for professionals who lead teams or initiatives that drive organizational change. It is ideal for leaders, project managers, and others responsible for guiding stakeholders through transitions or new implementations.
Program overview:
Leading change requires more than a good plan—it demands communication that connects, motivates, and inspires action. This webinar equips professionals with practical storytelling and influence tools to lead others through change. Participants learn how to communicate across the three phases of change—Need, Way, and Ask—while using the Change Map to determine the right message for different risk and difficulty levels. Using four influence approaches (Remind, Support, Encourage, Inspire) and story frameworks like the Wakeup Call, Lesson Learned, David & Goliath, and Problem–Solution, learners enhance skills in crafting narratives that build trust, reduce resistance, and drive alignment. By the end of the session, participants will know how to adapt their message to fit any change situation with clarity and confidence.
Tools You’ll Receive:
3 Phases of Change – Communicate effectively through The Need, The Way, and The Ask.
Change Map – Identify whether the change is easy/hard or known/unknown to tailor your message.
4 Influence Approaches –
- Remind Them – Reinforce purpose and commitment.
- Support Them – Provide guidance and reassurance.
- Encourage Them – Build confidence to act.
- Inspire Them – Motivate belief in the vision.
Story Models for Influence –
- Wakeup Call – Create urgency and awareness for change.
- Lesson Learned – Share insights from experience to build credibility.
- David & Goliath – Highlight overcoming major challenges.
- Problem–Solution – Present a path to resolve complex issues.
Agenda
Topic 1: Empowering Change – The three phases of change and audience questions.
Topic 2: The Change Map – Identifying path difficulty and risk to tailor your approach.
Topic 3: The Four Influence Approaches – Remind, Support, Encourage, Inspire.
Topic 4: Storytelling for Change – Wakeup Call, Lesson Learned, David & Goliath, Problem–Solution.
Topic 5: Building the Message – Structuring communication through The Need, The Way, and The Ask.
Topic 6: Commitments & Next Steps – Apply your approach to a real change challenge.
Delivery Format:
In-Person or Virtual
Duration & Structure:
1 hour
Up to 500 participants
Tools You’ll Receive:
- How to communicate through the phases of change with clarity and confidence.
- How to apply four influence approaches based on audience readiness and risk.
- How to use the Change Map to match the right message to the situation.
- How to tell stories that reduce resistance and motivate others to act.
- How to strengthen leadership credibility through purpose-driven communication.
