Business Messaging Frameworks: Influence Through Clarity

webinar 2601
webinar 2601

Business Messaging Frameworks: Influence Through Clarity

How You’ll Benefit:

  • Define the gap between where the audience is today (Point A) and where they need to be (Point B).
  • Analyze what the audience needs to know, how they should feel, and what they should do.
  • Apply models to open and close with impact instead of wandering.
  • Use frameworks to structure updates, recommendations, and influence messages.
  • Build complete message plans that move audiences to take the next step.

Who Should Attend:

This program is designed for professionals who must communicate ideas, updates, or recommendations clearly and persuasively. Ideal for individuals who prepare presentations, deliver project updates, or need to influence stakeholders with well-structured communication.

WEB2601 define the GAP 1
WEB2601 Define the GAP 2

Program overview:

Too often, professionals deliver messages that wander, confuse, or fail to move an audience to action. This workshop helps participants build better business messages by focusing on the needs of their audience and the outcomes they want to achieve. Using practical frameworks like the Know–Feel–Do Model, Audience Analysis Questions, and the Influence Message Model, learners will practice creating clear, structured communication that informs, engages, and drives decisions. By the end of the program, participants will be able to define the audience’s starting point, clarify the message destination, and build a strong bridge between the two with confidence and credibility.

Download Outline
WEB2601 influence Messaging model

Tools You’ll Receive:

Know–Feel–Do Model – Define what the audience should know, feel, and do.

Audience Analysis (Who–Know–Care) – Assess who the audience is, what they know, and how much they care.

Open and Close Techniques – Capture attention at the start and inspire action at the end.

Good/Bad/New Model – Organize updates by what’s working, challenges, and new information.

What–So What–Now What – Clarify the problem, explain why it matters, and present the path forward.

Influence Message Model – Structure change or recommendation messages with problem, solution, path, resources, and ask.

5 Elements of Narrative – Vision, Hero, Obstacle, Path, and Resources for storytelling.

WEB2601 4 Analytic goals with two messaging models

Concepts we’ll teach you (Objectives):

  • How to identify the purpose and outcomes of your message.
  • How to analyze the audience’s knowledge, priorities, and perspectives.
  • How to use proven models to organize and deliver messages.
  • How to start with impact and close with clarity and confidence.
  • How to create message plans that influence decisions and inspire action.

Agenda

Topics 1: Define the Gap – Point A and Point B, Know–Feel–Do, Audience Analysis.

Topics 2: Openings and Closings – How to start strong and finish with action.

Topics 3: Message Models – Good/Bad/New and What–So What–Now What frameworks.

Topics 4: The Influence Message Model – Organizing persuasive communication.

Topics 5: 5 Elements of Narrative – Applying storytelling to business messages.

Topics 6: Practice & Application – Build, share, and refine message plans.

Topics 7: Commitments & Next Steps – Apply the tools to real business scenarios.

Delivery Format:

In-Person or Virtual

Duration & Structure:

7 hour
Up to 10 participants